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- Offer, audience, and single primary CTA defined.
- Component library with hero, proof, features, form, and FAQ.
- Analytics events and conversion tracking implemented.
- Outline the narrative: problem → promise → proof → plan → CTA.
- Build with modular sections; keep above-the-fold focused on the core value.
- Add social proof: logos, testimonials, numbers with sources.
- Wire tracking: view, scroll, CTA clicks, form submits.
- QA: responsive breakpoints, accessibility, performance budgets.
- Meets performance budget; form works; tracking verified; copy clarity tested.
- Low CVR: test offer clarity, CTA friction, and proof placement.
- Slow LCP: optimize hero media and critical CSS.
- 4–10 hours per iteration. Drives acquisition efficiency.