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- Warehouse tables modeled and documented (entities, metrics).
- Destination tool access and field mapping.
- Data contracts and refresh cadence.
- Select entities to sync (accounts, users, events, scores); define primary keys.
- Build modeled views for each destination schema; add incremental logic.
- Configure sync tool (or custom job): mappings, upsert keys, and schedule.
- Add field-level validations and row-level change detection.
- Set alerts on failures, drift, and freshness breaches.
- Row counts and key coverage match expectations; no PII leaks beyond policy.
- Duplicate records: fix keys and dedupe logic.
- Stale data: adjust schedule or incremental watermark.
- 2–6 hours per entity. Unlocks personalization and activation use cases.
