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Reactivation Campaign

Objectives

Section titled “Objectives”

Re-engage dormant or churned users with relevant value and timing.

Approach

Section titled “Approach”
  • Segment by reason for inactivity; tailor message and channel accordingly.

Steps

Section titled “Steps”
  • Targeting: inactivity windows, last feature used, lifecycle stage.
  • Offers: education, new features, incentives, or concierge help.
  • Channels: email, in-app, paid custom audiences.
  • Safeguards: frequency caps, exclusion lists, consent.

Metrics

Section titled “Metrics”
  • Re-activation rate, revenue reactivated, long-term retention.

Risks

Section titled “Risks”
  • Incentive dependency; list fatigue; compliance issues.
Section titled “Related”