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- Clear goal (lead, signup, demo) and fields mapped to CRM.
- Validation rules and error copy.
- Tracking plan for starts, errors, completions.
- Reduce fields to the minimum needed; mark optional clearly.
- Use inline validation; keep focus; provide helpful error messages.
- Optimize keyboard flow and mobile inputs (types, masks, autofill).
- Add progress cues for multi-step; persist partial state when possible.
- Implement analytics: field interactions, errors, drop-off, submit.
- A11y pass, CRM sync verified, duplicate prevention, spam protection.
- High drop-off: simplify steps, clarify privacy, defer non-critical fields.
- Validation pain: relax constraints; show examples.
- 2–6 hours. Often the highest-leverage UX improvement.
