Engagement Models
Overview
Section titled “Overview”Engagements vary by scope and ownership—from advisory to hands-on squads.
Key principles
Section titled “Key principles”- Match model to objectives and constraints.
- Define artifacts, SLAs, and decision rights.
- Review cadence based on risk and spend.
Quality checks
Section titled “Quality checks”- Written scope, RACI, and acceptance criteria.
- Data access and compliance confirmed pre-kickoff.
- Exit criteria and handover plan listed.
Common pitfalls
Section titled “Common pitfalls”- Ambiguous ownership between teams.
- No single source of truth for deliverables.
- Undefined governance for paid media and data.
When to use / not to
Section titled “When to use / not to”Use to select the right collaboration shape. Don’t mix models mid-cycle without reprioritization.