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- Defined NSM, input metrics, and owner(s).
- Trustworthy data sources and event taxonomy.
- Identify decisions the dashboard should drive and the audience.
- Layout: top-line NSM, input metrics, drilldowns, and diagnostics.
- Add quality signals: data freshness, last updated, and coverage notes.
- Use consistent dimensions (time, market, segment) and naming.
- Document metric definitions inline.
- Users can answer target questions in <5 minutes.
- Freshness and coverage indicators are green.
- Conflicting numbers: reconcile sources and ownership.
- Slow loads: pre-aggregate or optimize queries.
- 1–3 days. Improves alignment and speeds up reviews.
