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Email Templates

Definition

Section titled “Definition”

Standardized templates for lifecycle emails with required sections and variables.

Schema / Parameters

Section titled “Schema / Parameters”
  • Header: preheader, from_name, reply_to.
  • Body blocks: intro, value, cta, social_proof, footer.
  • Variables: {{first_name}}, {{company}}, {{plan}}, {{cta_url}}.
  • Legal: unsubscribe link, address, consent tags.

Defaults

Section titled “Defaults”
  • One primary CTA per email.
  • Scannable layout: short paragraphs, bullets, and clear CTA buttons.

Examples

Section titled “Examples”
  • Onboarding welcome, activation nudge, upgrade pitch, churn-winback.

Limits

Section titled “Limits”
  • Avoid images-only emails; ensure accessible text and alt attributes.
Section titled “Related”