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On-page & Technical

Canonical checklist for on-page and technical SEO requirements.

  • Meta: title (50–60 chars), description (120–155), canonical, robots.
  • Headings: one H1, logical H2–H3 structure, keyword in H1/H2 where natural.
  • Media: descriptive alt text, lazy-loading, responsive images.
  • Links: descriptive anchors, internal links to parent/siblings/children.
  • Structured data: Article, FAQ, Product, Breadcrumbs as applicable.
  • Technical: clean URLs, sitemap, robots.txt, hreflang, 301s, 404s.
  • Performance: Core Web Vitals budgets, critical CSS, script strategy.
  • One primary CTA per page; unique title and meta description per URL.
  • Product page with Article + Product schema and internal links to guides.
  • Avoid intrusive interstitials; ensure accessibility and mobile parity.