Asset Playbook
Use cases
Section titled “Use cases”- Launching new creative concepts.
- Localizing or adapting winners.
- Coordinating multi-channel drops.
Inputs required
Section titled “Inputs required”- Positioning and offer brief.
- Asset templates and brand guardrails.
- Tracking plan and QA checklist.
Tactics by stage (tables)
Section titled “Tactics by stage (tables)”| Stage | Recipe |
|---|---|
| Hook | Pattern interrupt, claim, proof |
| Body | Benefit ladder, demonstration |
| CTA | Single action, friction-aware |
Measurement & guardrails
Section titled “Measurement & guardrails”- Track by asset ID; link to outcomes.
- QA: links, UTMs, captions, accessibility.
Risks & mitigations
Section titled “Risks & mitigations”- Platform policy risk → preflight checks.
- Off-brand execution → review and examples.
Adaptations
Section titled “Adaptations”- Short-form video vs. static; B2B vs. B2C.