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Conversion Tracking

Prerequisites

Section titled “Prerequisites”
  • Tag manager or server-side tagging available.
  • Defined conversion events and parameters (e.g., value, currency, event_id).

Steps

Section titled “Steps”
  1. Implement client-side events with unique event_id per action.
  2. Set up server-side events (CAPI) and deduplicate with event_id.
  3. Map events per platform (Google, Meta, LinkedIn) with consistent naming.
  4. Respect consent modes and prevent firing without consent.
  5. Validate events in each platform’s debugger and GA4/warehouse.

Validation

Section titled “Validation”
  • No duplicate conversions; parameters populated; attribution reconcilable.

Troubleshooting

Section titled “Troubleshooting”
  • Missing events: check triggers and network blocks.
  • Duplicates: verify dedup keys and timing windows.
  • Consent issues: ensure correct flags and regional logic.

Time/Impact

Section titled “Time/Impact”
  • Setup: 2–4 hours. Impact: accurate performance measurement and optimization.
Section titled “Related”