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Source of Truth

Canonical registry of where each metric, dimension, and entity should be read from, with ownership and SLAs.

  • Entity: name, primary_key, system_of_record, refresh_sla.
  • Metric: name, definition, aggregation, window, owner.
  • Dimension: name, domain, allowed_values, lineage.
  • One owner per metric/entity; documented calculation and caveats.
  • Revenue from ledger, marketing spend from ad platforms with reconciliation table.
  • Avoid duplicative metrics across tools; route consumers to the SoT.