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Landing Pages

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Prerequisites

Section titled “Prerequisites”
  • Offer, audience, and single primary CTA defined.
  • Component library with hero, proof, features, form, and FAQ.
  • Analytics events and conversion tracking implemented.

Steps

Section titled “Steps”
  1. Outline the narrative: problem → promise → proof → plan → CTA.
  2. Build with modular sections; keep above-the-fold focused on the core value.
  3. Add social proof: logos, testimonials, numbers with sources.
  4. Wire tracking: view, scroll, CTA clicks, form submits.
  5. QA: responsive breakpoints, accessibility, performance budgets.

Validation

Section titled “Validation”
  • Meets performance budget; form works; tracking verified; copy clarity tested.

Troubleshooting

Section titled “Troubleshooting”
  • Low CVR: test offer clarity, CTA friction, and proof placement.
  • Slow LCP: optimize hero media and critical CSS.

Time/Impact

Section titled “Time/Impact”
  • 4–10 hours per iteration. Drives acquisition efficiency.
Section titled “Related”