Brand Voice Reference
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Definitions
Section titled “Definitions”- Tone: confident, direct, practical.
- Style: short sentences, active voice, specific claims.
- Vocabulary: avoid buzzwords; prefer measurable language.
Schema / Tables
Section titled “Schema / Tables”| Element | Allowed | Disallowed |
|---|---|---|
| Tone cues | ”show, don’t tell”; proof-first | hype, vague superlatives |
| Formatting | numbered steps; code blocks | walls of text |
Parameters & defaults
Section titled “Parameters & defaults”- Headings: sentence case.
- Numbers: include units and timeframe by default.
- Links: descriptive text, not “click here”.
Examples (minimal)
Section titled “Examples (minimal)”- Good: “Reduce CAC by 18% in 6 weeks via creative pruning.”
- Bad: “Massively improve your ads.”
Compatibility / Limits
Section titled “Compatibility / Limits”Applies to docs, UI copy, and ads unless regulated exceptions apply.