Privacy & Consent
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Definition
Section titled “Definition”Framework for collecting, storing, and enforcing user consent across analytics and activation.
Schema / Parameters
Section titled “Schema / Parameters”- Consent states:
granted,denied,unknown, with timestamps and jurisdiction. - Purposes: analytics, ads, personalization, communications.
- Enforcement: client gating, server filtering, downstream propagation.
Defaults
Section titled “Defaults”- Deny by default where jurisdiction requires; log proof-of-consent.
- Respect revocation promptly and propagate to sinks.
Examples
Section titled “Examples”- CMP integrates with Tag Manager and server collector; consent attached to events.
Limits
Section titled “Limits”- Avoid storing raw PII unless necessary; document retention and access controls.