Email Templates
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Definition
Section titled “Definition”Standardized templates for lifecycle emails with required sections and variables.
Schema / Parameters
Section titled “Schema / Parameters”- Header:
preheader,from_name,reply_to. - Body blocks:
intro,value,cta,social_proof,footer. - Variables:
{{first_name}},{{company}},{{plan}},{{cta_url}}. - Legal: unsubscribe link, address, consent tags.
Defaults
Section titled “Defaults”- One primary CTA per email.
- Scannable layout: short paragraphs, bullets, and clear CTA buttons.
Examples
Section titled “Examples”- Onboarding welcome, activation nudge, upgrade pitch, churn-winback.
Limits
Section titled “Limits”- Avoid images-only emails; ensure accessible text and alt attributes.