North Star Metrics
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Overview
Section titled “Overview”A North Star Metric (NSM) is the primary metric that best captures your product’s delivered value and guides growth decisions.
Key principles
Section titled “Key principles”- Value-linked, not vanity: tied to user outcomes, not surface activity.
- Leading indicator of revenue retention or expansion.
- Measurable weekly with clear ownership.
Quality checks
Section titled “Quality checks”- Unambiguous definition and unit.
- Breaks down into input metrics that teams can move.
- Stress-tested against corner cases and seasonality.
Common pitfalls
Section titled “Common pitfalls”- Selecting a lagging or vanity metric.
- Too many NSMs; keep one primary and a few guardrails.
When to use / not to
Section titled “When to use / not to”Use for strategic alignment and dashboards. Not for day-to-day task management.