Budget Pacing
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Definition
Section titled “Definition”Budget pacing ensures daily spend aligns with monthly targets while accommodating performance and seasonality.
Schema / Parameters
Section titled “Schema / Parameters”- Inputs:
monthly_budget,days_in_month,spend_to_date,perf_signal. - Outputs:
daily_target,pacing_delta,alert_level. - Policies: min/max daily caps, weekend adjustments.
Defaults
Section titled “Defaults”- Even pacing baseline:
monthly_budget / days_in_month. - Alert if cumulative delta exceeds ±10%.
Examples
Section titled “Examples”- Accelerate spend when CPA < target and underpacing > 10%.
- Throttle spend when CPA > target or overpacing > 10%.
Limits
Section titled “Limits”- Platform constraints may delay pacing response.
- Campaign learning phases can distort early signals.