Partner Marketing
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Objectives
Section titled “Objectives”Leverage partner audiences to co-create content, events, and offers.
Approach
Section titled “Approach”- Mutual value exchange, clear roles, and shared success metrics.
- Sourcing: identify complementary partners; define joint ICP.
- Co-creation: webinars, guides, templates, and case studies.
- Distribution: cross-email, social, blog, and communities.
- Attribution: unique UTMs, CRM campaign tracking, pipeline split.
Metrics
Section titled “Metrics”- Registrations, leads, opportunities, influenced revenue.
- Misaligned goals; slow approvals; unclear attribution.