Blog
AI Share of Voice: What It Is and How to Measure It NEW
AI share of voice tells you how much space your brand takes in ChatGPT, Perplexity and Gemini answers compared with competitors. How it is calculated, with what data, and how to read it.
AEO Site Audit: 10 Technical Checks So AI Can Read Your Site NEW
The 10 checks in an AEO site audit: AI-crawler access, rendering, llms.txt, structured data, content and brand consistency. What to verify and how to fix it.
GEO, AEO, LLMO and AI SEO: What the Terms Mean NEW
GEO, AEO, LLMO, AI SEO, “indexing on ChatGPT”: the vocabulary of AI visibility explained simply, with the real differences and what to ask an agency.
GEO for B2B: Making the Shortlist AI Gives Your Buyers NEW
B2B buyers ask AI engines which vendors to consider. How to make the shortlist in ChatGPT, Perplexity and Copilot: use-case pages, comparisons, proof, industry sources and measurement.
GEO for E-commerce: Getting Recommended in Product Comparisons NEW
How AI engines answer shopping questions about products and online stores, and what an e-commerce brand can do to appear in ChatGPT, Perplexity and Google AI recommendations: product pages, comparisons, reviews, data.
GEO for Local Businesses: When Buyers Ask AI “Who Do You Recommend in…?” NEW
Professional firms, clinics, shops and agencies: how AI engines answer local questions and what to do to be among the names recommended in your city, from ChatGPT to Google AI Mode.
Google AI Overviews and AI Mode: How to Get Into the Answers NEW
How Google chooses the pages it shows in AI Overviews and AI Mode, what changes compared with classic results, and what to do so your site is used as a source.
How a Brand Ends Up in ChatGPT's Answers NEW
Where ChatGPT gets the names it recommends, why some brands appear and others don't, and what you can do to get into the answers: model memory, web search and cited sources.
Which Questions to Track in AI Answers: a Buyer-Profile Method NEW
How to choose the questions to ask ChatGPT, Perplexity and Gemini to measure your brand's visibility: buyer profiles, buying stages, variants and high-intent questions.
Why Perplexity Cites Your Competitors and Not You NEW
Perplexity searches the web and cites the sources it finds. If it names your competitors and not you, the reason is almost always in the sources: which ones it uses, why it picks them, and how to get in.
How to Choose an SEO Consultant in 2026: 12 Questions to Ask NEW
Hiring an SEO consultant or agency? The 12 questions to ask, the red flags to avoid and what good SEO consulting should deliver now that AI search and GEO are part of the job.
How to Get Your Brand Cited by ChatGPT, Perplexity and Google AI Overviews NEW
A step-by-step GEO playbook to get your brand mentioned and cited in AI answers: prompt research, AI-crawler access, citation-ready content, entity consistency, third-party mentions and tracking.
llms.txt: What It Is, What It Isn't, and How to Set It Up NEW
A no-hype guide to llms.txt: what the proposed standard is, the file format, what it can and cannot do for GEO, a ready-to-adapt example and how to publish it on your site.
The 2026 SEO & GEO Audit Checklist: 40 Checks for Google and AI Search NEW
A practical SEO and GEO audit checklist: technical SEO, indexation, content and intent, on-page, structured data, authority, AI-crawler access, AI visibility and measurement.
What Is GEO (Generative Engine Optimization)? A Practical Guide for 2026 NEW
GEO explained: what Generative Engine Optimization is, how AI assistants like ChatGPT, Perplexity and Google AI Overviews choose sources, and the practical steps to get your brand cited.
Agentic Flows (How-to)
How to design flows of autonomous agents that actually deliver business results.
Growth Blocks Overview
How modular building blocks changed the way we approach growth engineering.
CI for Prompts (How-to)
How I set up continuous integration for prompts and why it changed the way we ship AI-driven growth systems.
How often do ChatGPT, Gemini and Perplexity name you?
Request the free AI visibility audit: the top 10 questions in your market, how often you are named against 3 competitors, the sources that leave you out and 3 priority actions.